MY.GAMES has announced a strategic restructuring and an exit from the Russian market, with the company planning to disengage from operating in Russia over the coming months. The move marks a significant shift in how the firm will manage its regional dependencies and publish its titles in the near future.
As part of this transition, the Russian division will continue to operate as a stand‑alone publisher named Astrum Entertainment. This new entity will enter into a joint venture with the Russian gaming company Innova, with Innova assuming the role of managing entity for the joint venture. This arrangement signals a transition strategy designed to keep published content flowing to local audiences while aligning with the broader corporate shift away from direct Russia operations.
“It is an honor to lead such a team of experts and to help guide the development of Astrum Entertainment, named after the original pioneer that became a leading gaming holding in Russia”, stated Sergey Efremov, the CEO of Astrum Entertainment. “We arrive at this new stage from a position of strength, with millions of players and a deep catalog of products. The collaboration with Innova opens up fresh avenues for growth not only for Astrum but for the wider Russian gaming market as well.”
Astrum will retain the existing development teams and will oversee publishing support for titles such as Warfare, Perfect World, Skysmith, Lineage 2, and other MY.GAMES projects. The decision to maintain local publishing capacity is framed as a commitment to continuity for players and partners who rely on these titles for ongoing service and content updates.
Innova emphasizes that the partnership with Astrum Entertainment is a turning point for the Russian gaming sector. The goal is to establish a robust publishing framework that can sustain high levels of engagement and service for Russian players, while leveraging combined expertise, industry connections, and a long track record of successful collaborations. This collaboration is expected to unlock new opportunities and strengthen the domestic market overall.
Beyond the local realignment, MY.GAMES will place a greater emphasis on international business development. The company intends to advance the release of console, mobile, and PC games in major foreign markets, with focus areas including the Middle East, Latin America, Indonesia, and India. The company will pursue a strategy that supports cross‑regional distribution and partnerships, enabling its titles to reach broader audiences outside of Russia.
In related industry coverage, recent developments include niche reporting on platform updates and game catalog expansions that influence the competitive landscape for publishers operating across multiple regions. These insights highlight how strategic partnerships and regional restructurings can help publishers navigate regulatory environments while maintaining high standards of player experience.
Times