Merlin Entertainments has formalized a strategic partnership with Mojang Studios to translate Minecraft into physical, family‑friendly destinations. The collaboration centers on a substantial investment totaling around 110 million dollars, allocated to the design, construction, and ongoing operation of a first wave of parks and experiences. The plan foresees openings in the mid to late 2020s, with initial launches anticipated for 2026 and 2027. The initiative signals a long‑term commitment to expanding Minecraft beyond screens, inviting guests to explore, learn, and play through immersive, narrative‑driven environments that echo the game’s iconic visuals and sense of adventure.
Industry observers describe the partnership as a natural fusion of Merlin’s track record in creating world‑class, reliable attractions with Mojang Studios’ enduring Minecraft universe. The aim is to establish permanent, globally accessible touchpoints where fans can encounter the game in new and meaningful ways. The experience is designed to foster learning, collaboration, and creative play, while maintaining safety and accessibility for families and younger visitors. By bringing Minecraft into real spaces, the project hopes to extend the community’s reach and deepen engagement through interactive experiences, merchandise, and live events that resonate with both longtime players and newcomers.
Visitors can expect more than rides; the plan includes themed environments, interactive activities, and a culinary program that captures the Minecraft aesthetic. The announcement describes the project as Minecraft in real life, a phrase used to communicate the intent to translate the virtual world into tangible spaces that spark curiosity and social connection among guests.
Initial locations are planned for the United Kingdom and the United States, with a broader expansion roadmap that could bring Minecraft-themed venues to additional countries as the concept scales. North American audiences, in particular, figure prominently in the rollout, and discussions about future parks across Europe, Asia, and beyond are part of the longer-term strategy. The approach emphasizes accessibility, with careful attention to transportation links, hospitality services, and inclusive design to welcome visitors of diverse ages and backgrounds.
In parallel with the parks initiative, a Minecraft feature film is in development by a major studio, eyeing a 2025 release. A recent trailer provided fans with a tantalizing glimpse of the film’s tone and characters, fueling anticipation for both the cinematic project and the real-world experiences that tie into the Minecraft universe across multiple platforms.
Industry watchers note that the move aligns with a broader shift toward immersive, cross‑media experiences that connect digital worlds with brick‑and‑mortar locations, creating cohesive fan journeys in North America and beyond.
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