Dominis Takes Over McDonald’s Assets in Russia as Brands Rebrand

The fast food brand formerly known as McDonald’s in Russia adopted a new official name after the company exited the market. In the wake of McDonald’s departure, sources indicate that the restaurants were rebranded under the name Dominis. This name was selected for the chain as part of the transition, and the first institutions operating under Dominis were slated to open in Moscow on Russia Day, June 12. The Ministry of Industry and Trade played a role in proposing a launch plan for the Dominis chain to commemorate the national holiday, and Moscow 24 reported that all other outlets prepared for relaunch were expected to follow within about two months. In the broader conversation online, speculation circulated about other possible names that could align with McDonald’s former slogans, with options such as Just So, Nice and Delicious, Same, and Free Checkout mentioned by commentators. Despite the naming shift, observers anticipated that the menu familiar to McDonald’s customers would remain largely the same under the new brand. It is noteworthy that McDonald’s initially paused operations in Russia before ultimately announcing a complete withdrawal from the Russian market on May 16, a decision that underscored the abrupt changes affecting the country’s fast food landscape.