ZTE Nubia Z50 Ultra: Flagship with Under-Screen Front Camera and Bold Design
Subsidiary brand ZTE Nubia unveiled the flagship Z50 Ultra in China, drawing attention with an under-screen front camera and a distinctive design. This move was reported by the GSMArena portal, which tracks updates in mobile hardware and models as they debut.
The Z50 Ultra sports a 6.8-inch flat, rectangular OLED panel manufactured by BOE. The panel delivers a smooth 120 Hz refresh rate and reaches a peak brightness of 1300 nits, ensuring legibility in bright environments and supporting fast motion for gaming and video. Central to the phone is a 16-megapixel fourth-generation front camera concealed beneath the display, a feature that aims to offer a seamless, uninterrupted screen experience for selfies and video calls. This under-display camera approach is part of Nubia’s push to blend premium imaging capabilities with a clean, uninterrupted face of glass and display.
On the rear, the Z50 Ultra pairs a high-resolution main camera with a versatile supporting cast. The primary sensor is a 64MP Sony IMX787 with a 35mm equivalent focal length, a choice that stands apart from many rivals that default to shorter focal lengths around 24-25mm. Complementing the main sensor are a 64MP telephoto lens with an 85mm focal length for portrait-friendly zoom and a 50MP ultra-wide module to capture expansive scenes. The arrangement emphasizes flexible shooting options across everyday scenes, landscapes, and close-ups, all designed to maintain sharpness and color fidelity in varied lighting conditions.
Performance is anchored by the Snapdragon 8 Gen 2 chip, paired with up to 16GB of LPDDR5X RAM and up to 1TB of UFS 4.0 storage. A sizable 5000 mAh battery supports 80W fast charging, enabling quick top-ups for users who rely on all-day endurance and rapid restarts after intensive use. This combination targets power users, photographers, and gamers who demand sustained performance and speedy app switching without throttling. The device ships in color variants like gray and black, with a premium edition featuring Vincent van Gogh’s Starry Night artwork on the back for collectors and enthusiasts seeking something visually striking. The 12GB RAM / 512GB storage configuration is priced around 5,000 yuan, translating to roughly 54,400 rubles, reflecting a global pricing strategy that straddles premium features with a competitive regional stance.
In the broader market context, the Z50 Ultra aligns with Nubia’s ongoing strategy to push under-display camera technology and high-end photography capabilities into a flagship package. Analysts note that the combination of a large, flat OLED panel, strong imaging hardware, and fast storage creates a compelling option for enthusiasts who want flagship specs in a distinctive chassis. This model’s reception in China hints at potential international interest, as buyers look for innovative design language paired with top-tier specifications. Market watchers will be watching how Nubia’s approach to under-screen cameras evolves in future generations and whether pricing remains accessible in other regions as the brand expands its footprint. The information cited here reflects coverage from the GSMArena platform, which typically aggregates official announcements and hands-on impressions from launches and briefings.
Additionally, regional responses to brand announcements have varied. In related discussions, reports from socialbites.ca highlighted consumer behavior in Moscow, noting that some buyers have shown preference for expensive iPhones following U.S. sanctions news. This observation illustrates how geopolitical and economic factors can influence device demand and brand perception in different markets.