Asus has unveiled its flagship Zenfone 11 Ultra, a device that immediately drew attention in tech circles and consumer markets alike, with coverage from industry portals such as GSMArena highlighting its arrival.
The Zenfone 11 Ultra sports a large 6.78-inch AMOLED display, delivering a sharp 2400×1080 resolution, a high refresh rate up to 144 Hz, and a peak brightness that can reach 2500 nits. It supports HDR10 and is protected by tempered Corning Gorilla Glass Victus 2, underscoring Asus’s focus on durability and viewing quality in bright environments.
On the rear, the phone features a triple-camera array headlined by a 50-megapixel Sony IMX890 sensor, complemented by a 32-megapixel telephoto lens offering 3x optical zoom and a 13-megapixel ultra-wide module. For selfies, a 32-megapixel front camera is included, ensuring sharp self-portraits and video calls in various lighting conditions.
Performance is driven by the Snapdragon 8 Gen 3 platform, paired with generous RAM options of 12 or 16 GB. Internal storage options include UFS 4.0 configurations of 256 or 512 GB, catering to users who demand fast access to large apps and media libraries.
The Zenfone 11 Ultra places artificial intelligence at its core, integrating AI features to enhance portrait video capture, optimize bokeh effects, and assist in face-tracking during recording. Additional AI capabilities include on-device decoding, translation, and noise reduction for calls, as well as wallpaper designs generated by AI, reflecting Asus’s push toward smarter interactive experiences built into the smartphone experience.
Power is provided by a 5,500 mAh battery, supporting 65 W wired charging and 15 W wireless charging. The box does not include a charger, a move that aligns with several modern flagship strategies aimed at reducing packaging waste and supporting user-initiated accessory choices.
Among other notable specifications are a 3.5 mm audio jack, Bluetooth 5.4, Wi-Fi 7, and IP68-rated dust and water resistance. The 12 GB RAM with 256 GB storage variant was introduced into European markets with a price around €999, which translates to a figure in the region of modest premium pricing when aligned with local currencies and taxes.
In related industry news, rumors and insider reports have circulated about competing flagships, such as notes on Samsung’s Galaxy Z Flip6 screen developments that were highlighted by insiders. These discussions reflect the ongoing cadence of high-end device refreshes across the Android ecosystem, where folding-screen innovations and enhanced imaging capabilities continue to compete for consumer attention. (Source: Insider reports)