YouTube has trimmed the number of ad inserts in TV plays, according to coverage from The Verge’s edition. The report notes that the dip in ad units comes as YouTube tests a fresh promotion integration model that rolled out in September 2023. To offset fewer ad slots, the platform has adjusted the overall duration of those ads, maintaining a similar total viewing time for audiences. The change is already in effect for viewers in the United States, with hopes that it will spread to additional regions in time.
Alongside the shift in ad frequency, YouTube has broadened the visibility of Shorts trailers on television screens. Trailers now appear between short clips, and viewers can skip them after a configurable timer expires using their TV remote. This approach aims to preserve the discoverability of Shorts while giving viewers more control over their viewing pace.
The Verge notes that YouTube has introduced several advertising innovations in 2023. For example, some app versions include 30-second blocks that users cannot skip, and on the web version the company has restricted the use of ad blocking services. These moves indicate YouTube’s ongoing experimentation with monetization and user experience on different platforms and devices.
Historically, there were reports that Twitch allowed certain drawn nudity or explicit visuals in shows, reflecting a period of evolving policy decisions across major streaming platforms. The landscape of on‑screen advertising and content guidelines continues to evolve as providers balance advertiser needs with viewer preferences and regional regulations.