Xiaomi CEO Lei Jun unveiled a promotional video celebrating last year’s Redmi Note 10 Pro, featuring a playful scene where five dancers perform tap routine atop a battlefield of 100 smartphones. The clip appears to be a nostalgic nod to the device’s launch and a showcase of the brand’s willingness to push bold, eye-catching ideas to mark milestones.
The timing aligns with Redmi Note 10 Pro’s entry into the market on June 2, 2021, and the company hints at continuing momentum with newer members of the Redmi Note family, including current models in the Note 11 and Note 11T series. The promotional artwork underscores the product’s place within a broader lineup that Xiaomi continues to expand and refine for global audiences, including North America and Europe.
In the messaging, a key emphasis centers on the toughness and screen protection of the Redmi Note 10 Pro. The campaign draws attention to the glass used on some regional versions, highlighting Corning Gorilla Glass Victus as a high-end option designed to resist scratches and impacts. It is noted that in some markets the Chinese edition of the Redmi Note 10 Pro ships with Victus, while the Russia-bound variants reportedly continue with the older Gorilla Glass 5. This distinction reflects Xiaomi’s strategy of tailoring models to different regional supply chains and consumer expectations.
During the video, a real-world stress test is depicted: a single actor endures a moment of heavy pressure, with onlookers noting the mass involved on the floor surface. The sequence evolves with a choice of a random performer who ultimately completes the scene, illustrating a narrative of resilience and endurance associated with the device and its protective materials, while also serving as a dramatic centerpiece for the campaign.
Separately, coverage from local outlets has discussed Xiaomi’s Redmi line’s popularity and consumer reception within various regions. A report once highlighted interest among younger users in certain markets, reflecting broader conversations about how budget-friendly devices in the Redmi family remain a common entry point for first-time smartphone buyers and families seeking reliable performance with value-minded pricing. Xiaomi’s ongoing product storytelling tends to weave together practical features with bold marketing visuals to appeal to a diverse base of customers in Canada, the United States, and beyond.