Lu Weibing, the President of Xiaomi Group and head of the Redmi brand, addressed the overheating discussions surrounding the new flagship Xiaomi 14 and 14 Pro. His comments drew attention in the Chinese edition of MyDrivers and sparked conversations about how these devices perform in real-world use.
Following the Xiaomi 14’s debut, the new models quickly moved into retail channels and began appearing in physical stores. Visitors who tested the devices and shared their experiences on social media noted that the phones tended to run warm. This observation, while common with high-performance flagships, amplified questions among potential buyers about daily comfort and reliability in the hands-on phase of consumer testing.
Weibing suggested that such heat should not alarm shoppers. He explained that warming can occur when the screens stay active for extended periods and the devices draw power from the network over several days. In this usage scenario, some level of heat is almost inevitable. He added that in normal operation, the Xiaomi 14’s cooling system is designed to manage the demands placed on it and to maintain comfortable temperatures during typical workloads.
MyDrivers reported that the top manager’s perspective resonated with many readers. In practice, the Xiaomi 14 and 14 Pro have generated substantial interest in the domestic market, a trend reflected by noticeable queues at display stands where the devices are showcased. The excitement around these models is evident not only in online chatter but also in in-store activity as enthusiasts line up to experience the newest smartphones first-hand.
Meanwhile, broader industry signals have surfaced. The market has seen vendors reporting shifts in profitability, with some manufacturers noting softer margins as new devices compete for attention in a crowded space. These market dynamics add context to the reception of Xiaomi’s latest flagships in North American markets, where consumers increasingly expect high performance paired with robust cooling and reliable battery life during extended daily use.