WhatsApp Messenger is set to gain an AI powered assistant designed to handle business accounts more efficiently. The announcement came from Mark Zuckerberg, the founder of Meta. TechCrunch reported the remarks, outlining how the feature could reshape how companies interact with customers directly within WhatsApp.
The plan described involves multiple AI systems tailored to different business tasks. The core idea is for the neural network to serve as a bridge between brands and customers, guiding conversations, supporting sales processes, and helping establish ongoing business activities. This would enable real-time, automated interactions that feel natural while still allowing human agents to step in when needed.
According to the publication, commercial users could leverage AI to drive targeted approaches on Meta’s social platforms such as Facebook and Instagram, with messages directed toward WhatsApp chat when appropriate. The AI would also have the capability to respond to common customer questions automatically, streamlining service and reducing response times. The goal is to create a more seamless funnel from social content to direct messaging, enhancing the customer journey across channels.
Earlier signals from WhatsApp indicated the platform was exploring new features to support business workflows and customer engagement, with a focus on efficiency and scale for teams that manage multiple inquiries and orders.