Over its first full year of operation, VK Play Live has shared noteworthy milestones reflective of a rapidly growing live streaming ecosystem on the platform. Since launching in August of the previous year, the service has hosted 639,000 live broadcasts. Viewers devoted themselves to 111 million hours of video, showcasing a high level of engagement across a diverse broadcast lineup. More than 21,000 broadcasters joined the platform, underscoring VK Play Live’s appeal across creators of varying scales and niches. These figures come directly from the VK Play Live statistics page and illustrate the service’s capacity to attract both large communities and individual creators.
Activity within the chat and reaction systems also highlights vibrant interactions. Platform users exchanged 23 million messages in chat windows, and the community sent over 3 million hearts, signaling strong viewer participation and emotional engagement during streams. These metrics reflect not only audience size but also the quality of real-time interaction that VK Play Live aims to foster among broadcasters and viewers alike.
During the course of the year, the VK Play Live team rolled out more than 50 updates to the service apps. These updates were designed to enhance usability for both broadcasters and audiences. Features introduced or improved included raids and hosts to facilitate collaborative streaming, permanent record storage for lasting access to broadcasts, animated emotes to enrich chat expressions, channel roles to better organize communities, and personalized drops to reward loyal viewers. The update cadence demonstrates a commitment to continuous improvement and a responsive product development approach that prioritizes creator experience alongside viewer satisfaction.
Throughout the year, several prominent game publishers and content creators integrated with VK Play Live. Names such as Olyashaa, HardPlay, KarmikKoala, IgorGHK, Lasqa, and the Anilibria and Shnumi voice-over teams joined the platform, expanding the catalog of available content and increasing the platform’s appeal to fans of specific genres. In a milestone moment, Dmitry Kuplinov became the first streamer on VK Play Live to surpass 100,000 subscribers, a milestone highlighted by the company as a sign of strong creator traction and community growth. These developments collectively illustrate VK Play Live’s evolution into a central hub for live gaming and entertainment within its regional markets, signaling ongoing momentum and a widening creator ecosystem.