Alexander Tobol, the technical director overseeing VKontakte, VK Video, and VK Zvonkov, indicated that VK is preparing to introduce virtual avatars for Vmoji users. These avatars will be usable not only within social networking services but also across other platforms that are part of VK’s broader ecosystem, expanding how users express themselves online.
Tobol explained that every digital space benefits from having a personal avatar as a way to convey a user’s perspective. The new feature is planned to be activated across VK’s range of services, ensuring a consistent avatar presence wherever the user engages within the VK universe. The system is expected to rely on facial recognition technology to translate a real appearance into a digital avatar, enabling a seamless and recognizable representation across services.
According to Tobol, the growing adoption of virtual environments is driving the push for these avatars. As people spend more time in digital spaces, the ability to project an authentic online identity becomes increasingly important, motivating VK to implement a versatile avatar system that can travel with users through different VK offerings.
Separately, VK Holding has been in discussions with the Dutch firm Prosus regarding the potential acquisition of Avito’s advertising service, a move that could amplify VK’s advertising capabilities within its ecosystem and beyond. This strategic development aligns with VK’s broader aim to enhance user engagement and monetization across its platforms.