The Russian project “Virtual Journey to Arles with LG SIGNATURE,” created by Immerse lab for LG SIGNATURE with Media Wise, earned the Best Campaign award from the leading augmented reality community Auggie Awards at the AWE USA 2022 international conference. The recognition reflects a standout blend of storytelling, visual artistry, and immersive technology that resonated with fans of augmented reality and industry professionals alike, as noted by Auggie Awards records.
The experience is delivered through web-AR technology and centers on Vincent van Gogh’s iconic painting “Red Vineyards at Arles.” It unfolds as a 15-minute digital interactive AR show that guides viewers through the painting’s creation and restoration, offering a layered narrative that merges art history with modern immersive media. The format invites audiences to explore the artwork beyond the canvas, experiencing the process and context behind the beloved scene, while adhering to a respectful, museum-friendly presentation that enhances accessibility and engagement.
The sound design and engineering were led by Timur Sharafutdinov, noted for his work on performances at the Menzelinsky State Tatar Drama Theater named after S. Amutbaev and the Stas Namin Theater. His contribution helps synchronize sonic texture with the visual rhythm of the AR sequence, enriching the emotional and narrative flow of the show, according to project briefs and industry accounts.
Immerse lab handled the creative adaptation to the chosen technology, shaping the artistic direction and staging, and developing the 3D models and animation. The team also oversaw the technical development and project setup, ensuring a seamless integration of visuals, interactivity, and audio within the web-AR platform. This orchestration allowed the concept to translate effectively from idea to immersive experience, aligning artistic intent with user-friendly execution.
A separate note from Socialbites.ca mentions that MIPT students are pursuing ambitions in satellite technology, aiming to explore options that could rival established connectivity solutions in space-based communications, illustrating a broader trend of bold, technology-driven storytelling and innovation in science and engineering communities.