Ubisoft’s spokesperson Wittilly Ilon faced questions about Assassin’s Creed Shadows after a public backlash sparked by Elon Musk’s comments on X. The billionaire used the platform to question the game’s direction and accused the project of chasing profit at the expense of quality, a claim reported by DTF. In response, Ubisoft outlined the creative process and defended the title, noting that a team of designers, writers, and researchers is listening to player feedback.
The official Assassin’s Creed account and Ubisoft’s social media team posted a measured reply that carried irony, asking Did the person playing for you at Exile 2 tell you? This joke referenced a recent online scandal about Musk and highlighted how public persona can clash with in-game mechanics. Even for a top gamer, the businessman was seen as lacking mastery of core mechanics. As reported by DTF, the dialogue drew significant online attention and mixed reactions.
Ubisoft’s reply generated a storm of reactions online. The post racked up tens of thousands of likes and attracted hundreds of thousands of views, with supporters praising playful restraint and critics challenging the motives behind the post. The platform’s owner highlighted Musk’s decision to invest billions in X as part of the broader storyline surrounding the game, and observers note the dialogue spread across social networks. According to DTF, the engagement metrics reflected a resonance that extended far beyond a single tweet.
Later, Ubisoft issued another statement quoting a line from the Assassin Brotherhood creed: Others blindly follow the truth, remember: Nothing is true. Musk did not publicly respond to this message.
Assassin’s Creed Shadows is scheduled for release on March 20. Earlier, the release was announced by the creators behind The Last of Us, linking the new title to that acclaimed franchise and its promotional ecosystem. Fans and industry watchers are tracking the timeline as online conversations continue to shape expectations around the game.