A Ubisoft spokesperson addressed the chatter around the upcoming Assassin’s Creed Shadows. Wittilly Ilon replied to criticism as a wave of posts on X drew attention to the game after Elon Musk’s remarks and coverage of Hassan Piker. Reports from DTF recount the moment, noting that the billionaire accused the project of chasing money rather than delivering a meaningful experience. The sequence showed how influencer culture and corporate marketing collide in the lead up to a major release.
The official Assassin’s Creed account didn’t let the moment pass. The social networks manager offered a sharp, ironic reply that referenced a recent dispute about Exile 2 and Musk’s broader critique. The line implied that the right kind of skill matters more than hype and played on the ongoing debate about game mechanics. The company signaled that it was paying attention while preserving its stance on the game’s quality.
The response generated wide online attention. The post drew tens of thousands of likes and hundreds of thousands of reactions, with millions of views across platforms. Supporters argued that Ubisoft had a sharp sense of humor and handled the moment with poise, while critics argued the jab risked trivializing fans concerns. The online conversation stretched beyond X, with threads on Reddit, gaming forums, and other social channels illustrating how a single clash can dominate the lead up to a launch. That moment also showed how platform owners sometimes weigh in with lighter commentary.
Among the comments, one noted that Musk spent about 44 billion dollars to acquire X, using the moment to frame his critique as part of a larger strategy. The chatter reflected a mix of admiration for the scale of the deal and fatigue with high profile feuds playing out publicly. The scenario highlighted how a controversial figure can influence a game’s narrative arc before hands-on impressions even appear.
Later, Ubisoft shared another message drawing from the Creed lore, citing the line Others blindly follow the truth, remember Nothing is true. Musk did not reply to this second message, leaving the conversation to drift between speculation and anticipation.
Assassin’s Creed Shadows is scheduled for release on March 20, setting the stage for the next wave of hands on previews and press coverage ahead of the launch. The date anchors the marketing push, with trailers, previews, and pre-orders expected to intensify as the release approaches. The timing comes during a busy period for Ubisoft and the action adventure genre.
Earlier in the cycle, the same week, the release date for the new title was mentioned by the creators of The Last of Us, signaling a broader pattern of major franchises making noise in the same window. The overlap among blockbuster projects in a crowded market underscores how any announcement can ignite swift public reaction and shape expectations for the upcoming lineup.