Twitter has moved away from a strictly post-by-post ranking system, restoring a chronological view for users who prefer to see posts in the order they were published. The change has been officially announced as a service option, giving people control over how they experience their timeline.
The platform now states that it will not force an algorithmic feed, known as the For You section, on users of the iOS and Android apps. Instead, users can opt into a purely chronological feed if they choose, and the system will remember this preference for future sessions. The update has also begun to roll out in the desktop version accessible through web browsers.
Earlier in the year, the company, led by a high-profile executive, introduced the For You algorithmic feed and made it the default on iOS, which drew mixed reactions from the user community and creators alike.
Prior to the leadership change, the platform offered a simple star button to switch between the chronological and algorithmic feeds, a feature that made the toggle easy and intuitive for daily use. This historical design element is often cited when discussing user satisfaction and control over content curation on the service.
In recent months, the executive publically referenced the challenges the platform faced during a difficult period, noting that the priorities included stabilizing the business and ensuring long-term viability. The commentary highlighted that the shifts in feed strategy were partly intended to balance user experience with the platform’s financial health and sustainability for the foreseeable future.
Overall, the current stance emphasizes user choice: individuals can select a chronological feed for immediate, time-ordered viewing, or rely on an algorithmic approach that surfaces content based on engagement signals. The company has stressed that the preference setting is retained across devices, providing a consistent experience whether accessed on mobile or desktop. This move is seen as part of broader efforts to give users more agency over how they consume content and how they interact with creators across the network. The ongoing updates reflect a desire to accommodate varied user expectations while maintaining the platform’s competitive edge in a crowded social media landscape, with practical implications for creators, marketers, and everyday users alike.