The Twitter Blue subscription sale is set to begin on Monday, December 12, with account holders able to earn a blue verification checkmark as part of the renewed program. This information came from the official post shared by Twitter representatives.
The platform has been through a major overhaul of its Blue options, with a clear emphasis on tying verification and additional features to a paid tier. Elon Musk, who now leads the company, has overseen the relaunch and the broader shift toward monetizing certain capabilities that were once free to all users. The aim is to balance authenticity with a more sustainable model for the service overall.
Twitter stated that the relaunch would offer a $8 per month plan for web access and a $11 per month plan for the iOS app. The message highlighted that subscribing grants access to subscriber-only features, including the coveted blue checkmark that signifies verified status, along with other benefits designed to improve the experience for paying users.
One notable benefit of subscribing is a reduction in advertising. Subscribed accounts will encounter significantly fewer ads, a feature that aligns with the broader strategy to reward paying members for a streamlined, less interrupted browsing experience while still supporting platform operations.
Subscribers at certain points will have the ability to update key profile details such as the description, display name, and profile photo. However, the platform has indicated that the verification indicator may temporarily disappear during updates, reappearing once the account has been revalidated under the new system. This dynamic ensures that profile changes do not misrepresent status while maintaining trust in the verification mechanism.
Prior to the relaunch, there were delays in rolling out the paid subscription while development work continued. The delays were attributed to the need to refine the product and ensure a smooth, reliable experience for users who choose to participate in the paid tier, rather than rushing a rollout that could undermine credibility or functionality.
Public messaging around the Blue subscription has included warnings against overpaying for a Blue tier on the iOS platform, suggesting that users weigh the costs and benefits of the mobile version and consider where the best value lies based on usage patterns, device preferences, and anticipated feature access. This guidance reflects ongoing efforts to align pricing with user expectations and platform realities in a changing social media landscape. The broader context includes ongoing discussions about how paid verification interacts with the platform’s identity and trust features across a global audience.
The broader goal appears to be reactivating a large, still active user base while steering the service toward a model that emphasizes clear value for paying subscribers and a more focused experience for free users. With an audience that spans dozens of countries, including a strong presence in North America, the strategy seeks to balance monetization with usability and credibility, all while continuing to support the health of the platform as a place for public conversation and real-time information sharing.