On the day CyberTruck is unveiled, Tesla plans a very limited reveal: just ten units will be released as part of a tightly controlled launch. This detail comes from a statement attributed to Tesla’s Global Product Design Director, Javier Verdur, reported by Electrek.
The official rollout is set for November 30, 2023, with Tesla hosting a dedicated Delivery Event in Austin. Verdur noted that only ten vehicles would change hands during this event. Electrek’s assessment suggests the initial batch will likely go to employees and key insiders, reinforcing the exclusive nature of the first release.
Even though a tiny early allocation might disappoint some observers, this approach aligns with Tesla’s history of phased introductions. When the Model 3 first went on sale in 2017, the automaker opened with a small initial run of about 30 units, emphasizing gradual production ramp and demand testing before broader availability.
Earlier, Elon Musk indicated a plan to lift production to roughly 5,000 vehicles per week within about 18 months after sales begin, signaling a deliberate, staged scale-up strategy that prioritizes learning from early builds and refining the manufacturing process.
Reports about early incidents and injuries involving workers at Elon Musk’s company have drawn scrutiny from U.S. authorities, highlighting safety considerations as production targets grow. The evolving safety landscape and any related regulatory responses are watched closely by industry observers and policymakers alike, shaping how future rollouts are managed in the United States and abroad.