Telegram Introduces Channel Monetization for Larger Public Channels
On March 31, Telegram announced a new monetization program for owners of public channels that exceed 1,000 viewers. The official press service confirmed the development, highlighting the change as a significant shift for creators and communities on the platform.
The messaging app states that channel authors will now be able to earn 50% of the revenue from advertisements shown within their channels. This revenue split is designed to empower creators by providing a direct financial return from the audience they have cultivated on Telegram.
Telegram notes that the new feature will allow rewards to be withdrawn with no commission, and funds can also be used to purchase ads within the messenger, cover collection fees, or support premium subscription drawings. In the near term, owners will gain access to withdrawal options on the Fragment platform, expanding the ways earnings can be managed.
The company emphasizes that Telegram channels generate a substantial amount of attention, reporting that channels collectively attract more than a trillion views each month. This scale underscores the potential impact of monetization on content creators and the broader ecosystem.
Pavel Durov, the founder of Telegram and a key figure in the tech space, has long hinted at monetization initiatives within the messenger. He suggested that a revenue-sharing system would begin operating in March 2024, signaling a strategic move to support creators while sustaining platform growth. The earlier remarks also touched on the possibility of ads being disabled on Telegram channels, a feature that could be toggled by channel administrators as the ecosystem evolves.
In summary, the monetization push marks a turning point for Telegram channels with sizable audiences. By offering a 50% revenue share and flexible withdrawal options, the platform aims to attract and reward creators who build active communities within the Telegram environment. This shift also opens questions about how advertisers will approach channel partnerships and how channel management tools will adapt to balance user experience with monetization opportunities. The announcement is attributed to the Telegram press service and reflects ongoing conversations about creator earnings in social messaging apps.