Nintendo has released a teaser for its Switch 2 console, and the official presentation is set for April 2 as part of the Nintendo Direct lineup. Demo events for Switch 2 Experience will run from April through June, paving the way for global sales to follow soon after. Izvestia reports, citing retailers and gaming industry insiders, that the launch price in Russia could approach 90,000 rubles. In North America and other major markets, observers are closely watching the reveal, ready to analyze pricing strategies, bundles, and language support that could influence early adoption and ongoing interest.
Russia’s top marketplaces and retailers including Yandex Market, Wildberries, Ozon, and MTS have signaled plans to begin selling Switch 2 immediately after the official release. Yandex Market indicates that Nintendo’s Switch may gain traction in Russia with a noticeable step up in market share, aided by continued demand for portable gaming and the appeal of a classic black variant. MVideo-Eldorado also aims to be among the first importers and will disclose the exact price following the April presentation. These retailers stress that the new model will attract a broad audience of Russian gamers who value mobility and local language support, and they anticipate strong early activity as supply lines ramp up.
Distributor Achivka has offered a preliminary price estimate, referencing the European sticker price of €500. Based on logistics, customs duties, and currency effects, the Russia price could settle around 65,000 rubles. Achivka’s chief executive notes that Nintendo is likely to maintain exclusive games that drive sales, especially new titles in the Super Mario, The Legend of Zelda, and Mario Kart franchises. Other voices in the industry present a more cautious view. Yaroslav Meshalkin, managing partner at Heads’made, predicts a starting price near 70,000 rubles with a potential drop to 50,000 over time. IT expert Sergei Pomortsev forecasts prices could climb to as much as 90,000 rubles, arguing that a high price might persist if Nintendo does not offer substantial incentives for Russian players. The Switch 2 launch thus becomes a litmus test for how value, exclusive content, and regional economic factors shape early demand in Russia while North American audiences await official pricing and strategies that could mirror or diverge from the Russian scenario.