Bethesda Softworks has rolled out an unusual advertising push for its new science-fiction RPG, Starfield, inviting fans to hunt for 1001 unique billboards that feature artwork from the game. The initiative was disclosed by DTF Portal, adding intrigue to the campaign’s global footprint and its interactive, scavenger-hunt vibe.
Across multiple regions, Starfield billboards have appeared in places such as the United Kingdom, the Netherlands, Brazil, Germany, Spain, Poland, Belgium, Australia, New Zealand, and the Middle East. Fans who spot these banners are encouraged to capture them on camera and share the images in a dedicated Discord channel, fueling a community-driven wave of discovery and discussion around the game.
To date, only four of the banners have been located, and all have been found in England. The campaign rollout in other regions appears to be in earlier stages, suggesting a staggered or phased approach to visibility by market. Observers note that the spread of the billboards mirrors Bethesda’s broader strategy of creating buzz through real-world, shareable visuals rather than traditional, uniform advertising pushes.
In addition to the billboard-based efforts, an Australian resident posted an image showing an artist drawing Starfield-inspired art on a wall. This piece is widely considered to be part of the same promotional wave, underscoring the campaign’s emphasis on user-generated content and grassroots engagement as a complement to paid media.
Starfield is an RPG from Bethesda Softworks that is scheduled to launch on PC and Xbox Series X/S on September 6. The game promises a vast open world spanning more than a thousand planets, inviting players to embark on a spacefaring journey with expansive exploration, custom ships, and a storyline that evolves with player choices across a richly realized cosmos.
Earlier chatter around Starfield has included mentions of a dark-skinned Russian pirate character named Vladimir who is said to appear in the game. While promotional speculation and character leaks can swirl ahead of launch, Bethesda has kept the core creative direction and final character roster under wraps while continuing to tease the depth and variety players can expect in the final experience. These early hints contribute to the anticipation surrounding Starfield’s launch and the broader conversation about its place in the sci-fi RPG landscape.