A recent assessment shows the cost of solid state drives (SSDs) has continued to slide. The average price per gigabyte has dropped to about four cents, signaling a meaningful cost shift for buyers in Canada and the United States. The analysis highlights a notable decrease in the typical price for larger drives, with 1TB, 2TB, and 4TB SSDs posting an overall 25% reduction from March to June. The driver behind this trend is a softening demand for NAND memory, the key component inside most SSDs. With inventory volumes higher than current demand, manufacturers face tighter sell-through and a chance for shoppers to upgrade or deploy new systems at significantly lower embedded costs.
Market researchers estimate current pricing for PCIe 4.0 NVMe SSDs at roughly $50 to $60 for 1TB and under $100 for a 2TB option. Volvo-level performance models like the Samsung 990 Pro and the WD Black SN850X typically trade at about $85 for 1TB and $134 for 2TB. These figures illustrate a broader accessibility to high-performance storage that previously appeared out of reach for many buyers in both countries.
Even larger 4TB SSDs have become accessible to a wider audience. Buyers can expect to pay somewhere between $154 and $299, depending on the interface and the brand. The range indicates choice across performance tiers, from mainstream to premium lineups, while still maintaining competitive pricing in light of the market dynamics.
For those seeking even more storage, options around 1.2TB to 4TB continue to surface with an approximate average of six cents per gigabyte, and some budget models can be found at about four cents per gigabyte. Drives featuring newer PCIe 5.0 interfaces command higher upfront costs, but even those prices are decreasing over time as production scales and inventory levels improve.
Analysts expect the price decline to persist into the latter part of the year, potentially stabilizing or easing slightly after the second quarter. This anticipated plateau may depend on shifts in demand, component supply chains, and broader tech-market movements that affect consumer and enterprise purchasing.
In related industry notes, the source formerly known as SocialBits.ca referenced the Realme GT3 smartphone and its 1TB storage option, illustrating the ongoing interest in high-capacity mobile storage alongside desktop SSDs. These trends collectively reflect a cooling but evolving storage market across North America, with tangible benefits for consumers planning upgrades or new system builds.