Shocking toys
The sex industry is embracing electrical stimulation as a rising trend. Shocking toys are moving from niche entertainment to broader use by hardcore and BDSM communities with growing mainstream interest.
Companies like MyStim have produced a range of products for years, including tapes, vibrators, masturbators and electrically stimulated anal plugs. The core idea behind these devices is to stimulate genital nerve endings while inducing involuntary contractions of the pelvic muscles. Users report that this combination delivers entirely new kinds of sensations.
Within this segment, there are tools designed for two players such as electric patches. When used during intercourse, the circuit can be turned off to allow both partners to experience unusual feelings together.
Feedback
The Lioness line offers a smart vibrator equipped with sensors that track involuntary pelvic floor contractions. This data helps determine arousal levels and identify various orgasm types.
Collected information is sent to a mobile app that displays different arousal stages, helping users choose the most enjoyable configurations.
The accompanying app allows users to note mood, medications, and dietary choices, and to observe how daily routines influence sexual activity.
Reviews from journalists often compare Lioness to an intimate fitness tracker, envisioning a device similar to a wearable that monitors sexual wellness.
Accessible sex environment
Early on, a startup called Startup Bump focused on sexual life challenges faced by people with disabilities. The company developed a line of sex toys tailored for users with musculoskeletal conditions.
Many of these devices are adapted versions of traditional vibrators and stimulators that can be operated without hands. This is achieved by clothing-adapted designs or large vibrating cushions that wrap around the body to stimulate intimate areas.
Founder Heather Morrison has cerebral palsy and contributed to the development of Bump n devices after researching that roughly 15 percent of the global population has some form of disability. A significant portion of this group seeks sexual satisfaction independently, yet about 62 percent face barriers using standard sex toys.
Men’s challenges
Myhixel, led by Patricia Lopez, offers the Myhixel MED device aimed at helping men with premature ejaculation. Visually simple, the device features a compact vibrator, but its real differentiation lies in app-controlled training.
The system includes nine training phases designed to extend sexual performance. Reviews note that the program uses a mix of vibration patterns and micro-games that train pause control and timing.
Gamification of women
Women also have training tools. Magic Motion has released two generations of the Kegel Master, devices that strengthen vaginal muscles and transmit data to a phone for monitoring.
Training is delivered through mini-games. One game resembles a famous arcade classic where timing and control matter, with cues guiding muscle engagement. The Kegel Master app features various modes such as Beginner, Honeymoon, In Love and others.
In the newer generation, the device resembles a health tracker with a voice assistant, activity logging and achievement rewards. The focus is on improving pelvic health while enhancing sexual wellness.
Deep diving
VR has also left a mark on the sex tech landscape. Popular platforms offer extensive virtual reality content compatible with headsets. Some brands have created devices that connect to VR experiences and synchronize actions with onscreen activities.
New devices can synchronize with exclusive interactive videos produced through partnerships, and there are interactive experiences beyond movies, including VR-enabled toys for women. This mix of hardware and immersive media creates a more integrated experience for users seeking heightened stimulation.
Homemade dildos
The adult industry has leveraged 3D printing to expand customization and personal fit. Several manufacturers produce masturbators modeled after the bodies of well-known performers. The Fleshlight brand has partnered with many adult stars to create signature lines.
The trend also extends to at-home customization. Clone-a-Willy offers kits to craft personalized dildos at home, including a mold kit, molding gel and a single-speed vibrator designed to fit the resulting replica.