Sber introduced a new digital avatar named Kusya, according to the bank’s press service. Kusya represents a leap forward in the bank’s virtual presence, staying connected with users through real time interactions and expressive movements.
The avatar is capable of picking up objects, guiding its tail with subtle motions, and responding to a range of emotional states in real time. Kusya’s actions are designed to feel natural and responsive, giving users a sense of interacting with a living character rather than a static animation.
Its movements have been refined to feel more lifelike and flexible, adding depth to every gesture and transition. The result is a digital presence that communicates with greater nuance, making conversations feel more fluid and engaging for users across North America and beyond.
According to Sber’s digital ambassador, SberKot, Kusya has become well known through a popular VK page, and the digital incarnation opens the door to a new reality where chat-based interactions are possible in ways that excite both fans and partners. The transformation from a profile to a fully realized digital persona enhances the way audiences can connect with the brand, spanning chats, demonstrations, and interactive experiences in a variety of channels.
With Kusya joining the stable of SberCat, the two digital figures are now capable of dialogue and coordinated interaction. This pairing enables cross-character conversations and collaborative experiences, offering audiences a richer, more immersive sense of the bank’s evolving digital ecosystem.