According to the official release from Sber, two subsidiaries within the Asset Management block, SberLife Sigorta and SberInsurance, earned top honors at the prestigious Time for Innovation awards. These recognitions underscore how large, integrated financial groups leverage technology to streamline operations, accelerate service delivery, and reimagine customer experiences in a highly competitive market across North America. The announcement highlights not just the awards themselves but the underlying strategies that enabled these advances, including a disciplined focus on AI adoption, workflow optimization, and tighter coordination with government services to deliver tangible benefits to clients, partners, and regulators alike. The awarding body has a history of spotlighting projects that redefine how financial institutions deploy modern tools to enhance efficiency and service quality, making this year’s results particularly noteworthy for organizations aiming to translate digital capabilities into real-world impact, as noted by official Sber communications.
SberLife Sigorta secured gold in the category Technological Innovation of the Year, signaling a strong endorsement of AI-enabled process optimization and smarter interaction with public services. The company reported a marked reduction in loss closure time, shrinking the window from 30 calendar days to 11, a breakthrough achieved through integrating AI-driven decisioning, automated workflow routing, and seamless data exchange with relevant government portals. The business objective is clear: cut response times, improve accuracy, and deliver faster reimbursements to policyholders while maintaining strict governance and risk controls. Looking ahead, the team at SberLife Sigorta is targeting a further contraction of this cycle to five calendar days by year-end, a goal that will likely require additional scale in automation, heightened data quality, and ongoing monitoring of performance against KPIs across multiple claims types. This strategic push aligns with broader efforts to modernize claim handling, reduce backlogs, and raise the standard for customer-centric service in the life insurance segment.
SberInsurance earned the Service Solution of the Year award for its rapid payout mechanism integrated within the Protect Your Finance initiative. The AI-based solution enables claimants to receive compensation within roughly 30 minutes after submitting their request through the SberBank Online mobile application. This capability represents a tangible shift in how financial services interact with clients during moments of financial stress, combining real-time data verification, intelligent routing, and instant decisioning to provide near-immediate relief. The approach emphasizes user-friendly interfaces, reduced friction in the claims process, and robust security controls to protect sensitive information, all while maintaining compliance with regulatory standards. The award recognizes not only the speed of payment but also the reliability, scalability, and customer experience improvements achieved through automation and intelligent processing.
The Innovation Time award has recognized the best projects and practices in the design, execution, and ongoing development of innovation across diverse sectors since 2011. It serves as a barometer for how institutions translate cutting-edge research into scalable operations, with a focus on measurable outcomes, governance, and sustainable impact. These accolades reinforce Sber’s commitment to embedding innovation within core business functions and demonstrate how collaboration across teams, vendors, and public sector partners can yield substantial improvements in efficiency, service levels, and stakeholder satisfaction across the organization. The recognition also signals to Canada and the United States markets that investment in digital modernization and AI-powered decisioning continues to be a central driver of competitive advantage for large financial groups operating across international borders, with potential lessons for multinational institutions looking to harmonize standards, interoperability, and customer-centric design in a regulated environment. [Source: Sber press service]