Branding and recognition continue to elevate Sber on the global stage. The bank was named “Brand of the Year in Russia – 2023” in two key categories: Financial Services and Educational Services, according to its press service.
In the Financial Services category, the award committee highlighted Sber’s people‑focused culture, strong reputation, high service quality, and notable progress in technology and sustainable development.
During the voyage from a customer service perspective, Sber described its current positioning as a “love brand,” encapsulating a customer‑first mindset and fresh approaches to every level of interaction with clients.
Independent evaluations reinforce Sber’s standing. Brand Finance’s Global Most Valuable B2B Brands Index placed Sber fifth worldwide for brand strength in 2022, ranking it the top bank globally by that measure. The same Brand Finance report also named Sber first among European banks for brand strength and fourth for overall brand value in 2023.
The Educational Services winner was Sber’s initiative called “School 21,” a program designed to help individuals over 18 secure a free profession in informatics. The project emphasizes practical, project‑based learning and broad accessibility.
In training for School 21, Sber uses a peer‑to‑peer methodology focused on collaborative project work. Mentors and formal lectures are not part of the core model; instead, each student designs a tailored learning path with real‑world projects. The campuses, meanwhile, operate around the clock to accommodate diverse schedules.
It is worth noting that the Brand of the Year in Russia award is a national competition that recognizes firms committed to delivering quality service while growing their brands within the market. The award highlights performance, trust, and an ongoing commitment to customer experience across industries. [Brand Finance] (Brand Finance) and other global evaluators have tracked Sber’s movement, underscoring a trend toward stronger brand perception and educational outreach that complements the bank’s financial services portfolio.