Samsung Gears Up to Launch an AI Chatbot for Enterprise Use, Starting in Korea
Samsung is moving ahead with plans to debut an analogue to ChatGPT, aimed at corporate clients rather than individual consumers. According to industry sources, the project is being developed in collaboration with Naver, a major player in Korea’s tech ecosystem. The initiative centers on a productive artificial intelligence system crafted to support Samsung’s business operations and customers, rather than a standalone consumer app for Galaxy devices. The first commercial beneficiary is expected to be Device Solutions, Samsung’s division responsible for semiconductor manufacturing and related electronics components.
The strategic motive behind building Samsung’s own AI assistant is clear: strengthen the company’s operational efficiency and reduce exposure to third-party AI risks. By bringing the technology in-house, Samsung intends to maintain tighter control over data and model behavior, potentially mitigating concerns about data leakage or misuse associated with external AI providers.
Initially, the language model will operate in Korean, with potential expansion to additional languages as the system matures. The rollout timeline points to a fall debut, aligning with Samsung’s pattern of phased product introductions that test efficiency within enterprise environments before broader deployment.
Earlier discussions in tech coverage noted that other AI chatbots, such as Bard from Google, have faced regional regulatory constraints—specifically in the European Union due to data protection laws. Samsung’s approach appears to emphasize enterprise-grade governance and compliance as it shapes its own AI tools for business users.