From January through September 2024, Russian consumers gravitated toward smart pillows, LED face masks, anti-gravity humidifiers and portable photo printers, with marketplaces showing especially strong demand. A report from Megamarket’s press service highlighted the trend, noting how online shopping and domestic distribution boosted sales across urban and rural areas.
Sales of portable coffee machines surged 25-fold in the year, reflecting a broader shift toward premium coffee experiences at home and on the go. Anti-gravity humidifiers drew attention for their optical effects, which visually alter the movement of water droplets and captivate shoppers who seek novelty in practical gadgets.
Innovations in wearables and beauty tech also gained traction. LED face masks increased by 131 percent and smart ear sticks by 132 percent compared with the same period in 2023. These products are predominantly bought in winter, when indoor use and wellness routines rise, and with the new school year approaching, electric sharpeners found a seasonal spike, peaking in August before classes begin.
Alongside modern devices, a retro revival persisted. Film cameras, audio and video cassettes, and portable printers remain popular among collectors and tech enthusiasts. In 2024, portable photo printers are set to nearly double their sales, while film cameras show a sixfold increase, underscoring a durable affection for tangible media and nostalgia.
Industry observers note that these patterns reflect a mix of practical demand and aspirational appeal. Consumers are drawn to gadgets that blend convenience with visual interest, while marketplaces highlight the role of social media in propelling trends and guiding gift purchases during key seasons.
Attention also centers on folding smartphones and other compact devices, with buyers curious about how these form factors fit into everyday life. Market watchers say the appeal lies in portability, screens that unfold to larger canvases, and the promise of versatility in a single device.
As the year progressed, questions persisted about what exactly attracts Russians to folding smartphones and similar innovations. Analysts suggest that curiosity, the desire to streamline everyday tasks, and the thrill of owning the latest tech all contribute to ongoing interest and repeat purchases across categories.