Representatives from Russia’s information sector proposed the creation of a dedicated body tasked with developing and supervising market standards and ensuring compliance across the industry. This stance is reflected in reports from TASS, which highlight the initiative as a step toward professionalizing the information economy.
The association seeks active collaboration with government authorities to address issues related to taxation within the information business. It also pushed for replacing the disparaging term “information gypsy” with a more neutral and respectful label, suggesting “information camera” as a humane alternative.
Grigory Avetov, founder of the Megacampus IT platform and president of the association, explained the distinction between a reputable information entrepreneur and the stigma implied by the old term. He stated that the term “information camera” would be presented as a humane alternative that preserves human dignity and avoids targeting any ethnic group, while clearly signaling a professional distinction inside the market.
Avetov offered insights into the Russian knowledge economy, estimating the niche at about 120 billion rubles and noting that the market has shown rapid growth, with annual expansion doubling the value. He reported that roughly 150,000 individuals are employed in this sector nationwide, underscoring the scale of activity in delivering educational products and services.
The knowledge business is defined here as the sale of courses, master classes, webinars, and other educational products whose primary value lies in the transfer of knowledge and expertise. These offerings span a range of formats and topics, from practical skills to strategic thinking, and they form a central pillar of continuing education in the information economy.
Meanwhile, the online advertising market in Russia has been estimated at about 400 billion rubles, reflecting substantial activity and investment in digital channels that support information businesses and course providers. This size signal helps frame the broader context in which policy, taxation, and market standards must operate to sustain growth and trust in the sector.