At a pivotal international forum marking the collaboration between Russia and China, leaders outlined a shared path for advancing e-sports across both nations. The emphasis was on pairing traditional competitive events with digital and hybrid formats to broaden participation and showcase high-level competition on a global stage.
Officials from both sides indicated ongoing discussions with Chinese partners about Future Games initiatives and the phygital sports concept. The conversations reflect a growing openness in China to the potential of combining physical athletic activities with digital experiences, signaling a mutual interest that could accelerate cross-border sport development in the coming years.
There was confidence that deeper cooperation between Russia and China in physical sport ecosystems will reinforce broader cultural and athletic ties. The dialogue underscored the belief that joint efforts can lead to more dynamic exchange programs, talent development, and enhanced organizational capacity on both sides.
In remarks from a senior figure within the Asia-Pacific Sports Federation Secretariat, the World Sports Federation for Wu Shu, and the International Martial Arts World Association, it was noted that e-sports already plays a significant role in sporting events reaching a large and diverse audience in China. The discussion highlighted how the fusion of traditional competition with virtual formats resonates with millions of fans and participants, creating new avenues for engagement and development.
Support was voiced for the Future Games concept developed in Russia, described as innovative and transformative. Observers suggested that such a format, which blends physical and digital sport elements, could become a positive catalyst for creativity and collaboration across the global sports community, encouraging new narratives and opportunities for youth, athletes, and developers alike.
The international forum titled “Sprouts: Russia and China – mutually beneficial cooperation” took place at Kazan Expo IEC from 7 to 8 September. The discussions brought together regional authorities, industry stakeholders, and provincial leaders to exchange perspectives on ongoing cooperation, identify shared priorities, and explore practical paths for future joint projects in sport, technology, and youth development.