A major launch in Tokyo drew attention from tech enthusiasts and industry watchers, though attendance was unexpectedly sparse. Despara Akihabara, a well-known Japanese retailer, staged a prominent event to unveil Nvidia’s GeForce RTX 4060 Ti, and reports indicate that a single customer turned up to purchase the new graphics card. The unveiling and subsequent sales were covered by the Japanese publication GDM, which noted that this buyer was the only one to secure the RTX 4060 Ti on the first day of release.
The official roll-out took place on May 24, with Akihabara, an area famed for its electronics shops, arcade culture, and anime merchandise, serving as the launch site for the product. GDM reported that two stores carried the RTX 4060 Ti, and both locations stayed open late to welcome shoppers. Despite extended hours, only one buyer appeared at the start of the sales window and ultimately completed a purchase of the new GPU.
Journalists observed that crowds often gather at Despara Akihabara during high-profile product drops, even when the sale itself is constrained by limited stock or cautious consumer demand. The event underscored a broader trend in which delays and price considerations shape consumer behavior on launch days for popular electronics brands.
One explanation offered for the modest turnout involved concerns about price differences for the RTX 4060 Ti in Japan. Local pricing started at 69,800 yen, which translates to roughly 500 dollars based on current exchange rates, with yen values fluctuating alongside market factors. The contrast with other markets was noted as part of the broader discussion on how regional pricing impacts consumer decisions at launch time.
By comparison, the RTX 4060 Ti market in Russia opened with a price starting around 43,000 rubles, while in the United States the starting price was listed at 399 dollars before any local taxes or region-specific adjustments. These variances highlighted how regional margins, retailer strategies, and currency movements influence the perceived value of a new GPU across different territories.
Leading up to the launch, sentiment in the tech community was mixed. In May, the day before sales began for the GeForce RTX 4060 Ti, bloggers and several journalists published cautious or negative assessments of the product. Critics urged potential buyers to pause and reassess, citing concerns that later impressions could diverge from initial hype. The dialogue reflected how anticipation around a new graphics card can quickly collide with real-world price considerations and performance expectations, shaping consumer behavior in meaningful ways.