Sales of Nvidia’s GeForce RTX 4060 graphics card began in Russia with a price tag around 40 thousand rubles, according to DTF Portal’s coverage.
Citylink quickly offered the new model in its stores, featuring two Nvidia partner Gigabyte variants. The listed price range hovered near 39 to 40 thousand rubles. Other major Russian retailers, such as DNS or M.Video, had not yet announced a launch date for the RTX 4060 at the time.
Ahead of global availability, early previews and reviews circulated, with some critics arguing that the RTX 4060 does not deliver a substantial uplift over its predecessor. Tech outlets noted the card’s modest performance gains, and a few voices urged potential buyers to wait for deeper discounts before pulling the trigger. There were reports of notably low initial sales in certain markets, including Japan, where local shops saw minimal in-store activity on launch day.
Among the RTX 4060’s selling points is its position as the most affordable ray-traced card within the RTX 40 series, and the manufacturer’s suggested price in the United States was set at $299 before taxes. It is important to remember that third-party board partners may set higher street prices, and regional pricing can diverge. For instance, the Gigabyte variant priced at 40 thousand rubles in Russia was listed at about $329 on Newegg’s American store, roughly translating to 28.6 thousand rubles after conversion.
Rumors and commentary around Nvidia’s ecosystem extend to other related products, with some former Yuzu emulator developers expressing reservations about the RTX 4060 Ti variant as a gaming option and advising potential buyers to reconsider their choice based on performance expectations.