RTX 4060 Price Drops and Market Position Across Regions

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The mid-range Nvidia GeForce RTX 4060 graphics card is now selling for about 10% less than its original suggested price, according to industry reports.

When first launched at $300, the RTX 4060 drew mixed reactions from gamers due to its 8 GB of video memory and only modest gains over the RTX 3060 in performance.

In the United States, the RTX 4060 price has fallen to around $280 (roughly 25.8 thousand rubles before tax). In Europe, offers start at €287 (about 28.5 thousand rubles with VAT). These European units appear more attractive for buyers than the American versions at current exchange and tax rates.

Within the RTX 40 family, the 4060 remains the most affordable option. It supports ray tracing and DLSS 3 frame generation, all while keeping power usage fairly low. As an alternative, AMD’s Radeon RX 7600 (8 GB) is listed in Europe from €255 (about 25.3 thousand rubles). In performance, both cards are close to one another, giving users practical choices depending on regional pricing and availability.

Earlier, a one-and-a-half-hour free trial of Stellar Blade appeared on the PlayStation Store, a note that reflects ongoing shifts in digital offerings across platforms.

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