Caviar, a boutique maker known for converting high-end devices into one‑off works of art, unveiled a new iPhone model called Rolex Daytona. This release highlights an extraordinary fusion of precision horology and cutting‑edge mobile engineering, crafted in Nizhny Novgorod. The standout feature is a genuine Rolex Cosmograph Daytona mechanical watch mounted on the back of the device, turning the iPhone into a wearable statement of luxury. The watch’s case is fashioned from yellow gold while the bezel is clad in black ceramic, and the dial is protected by a durable sapphire crystal to resist daily wear.
The iPhone itself is constructed from titanium, selected for its strength‑to‑weight ratio, and then treated with a PVD coating typically used to achieve the signature look of Rolex dial and case finishes. Additional gold accents and bespoke decorative elements complete the exterior, underscoring the brand’s commitment to opulent customization.
The description on the Caviar site notes that the case design draws inspiration from the aesthetics of a race car dash and the Blue Bird supercar, a nod to Malcolm Campbell’s early Rolex Daytona watches created in collaboration with automotive design cues. This narrative places the device within a lineage of speed, performance, and prestige, appealing to collectors and enthusiasts who value limited editions and technologically integrated luxury.
Nizhny Novgorod’s atelier plans to produce only three units of the Rolex Daytona iPhone. Among these, the iPhone 14 Pro Max may be the most notable model, with anticipation building around the yet unreleased iPhone 15 Pro and 15 Pro Max versions joining the lineup. Each exclusive handset is priced at 10 million rubles, reflecting a premium that targets a niche audience seeking ultimate customization and exclusivity.
Previous coverage noted by social outlets indicated shifts in pricing for premium iPhones in regional markets, including discussions about the iPhone 13 price adjustments in Russia. This context underscores how luxury mobile devices can become collectors’ items, influenced by scarcity, branding collaborations, and consumer interest in rare configurations. [citation attribution: market coverage source].