In January 2023, Avito observed a notable wave of listings where people attempted to reframe gifts as postholiday bargains. A study cited by Hi-Tech Mail.Ru noted roughly 50 thousand items described with gift-like explanations, spanning useful gadgets to luxury accessories, while many buyers intuited that these items had not been received as intended presents. This pattern highlights a pragmatic facet of consumer behavior: when gifts miss the mark, buyers turn to good deals and second chances to recoup value. It mirrors broader online marketplaces where shoppers increasingly seek compelling reasons to purchase used or discounted items rather than brand-new ones.
Among the most frequent exchanges were high-quality electronics, fragrances, and assorted accessories. The trend underscores how postholiday needs shape purchasing decisions and how receivers and givers navigate value after the peak gifting season. The resale market appears as a practical arena where the cycle of gift exchange feeds into a steady stream of mid to late season demand, with buyers looking for reliable performance at reduced prices and sellers testing price stability once holiday enthusiasm fades.
Smartwatches continued to populate the resale landscape, though some buyers reported mismatches in fit or functionality. For example, the Apple Watch SE traded hands at an average of about 20 thousand rubles, roughly 7 thousand rubles below its retail price. More affordable models from other brands also entered the marketplace, providing budget-conscious options for gift seekers who found better value after the holidays. This echoes a broader trend where midrange wearables appeal to those seeking practical technology without paying full price.
January 2023 also saw a 25 percent rise in smartphone resales compared with January 2022, with the typical device priced near 20.4 thousand rubles. Laptops followed suit, increasing sales by about 16 percent and carrying an average price around 23.6 thousand rubles. The data points to a broader pattern: the postholiday period stimulates brisk activity in midrange electronics as buyers hunt for value, while sellers test price stability after the peak season. In Canada and the United States, similar dynamics appear on regional platforms where popular tech brands re-enter circulation after holiday seasons, reinforcing how gift cycles influence consumer markets year after year.
Cousins to electronics, small kitchen appliances also climbed in popularity. Multi-cookers, coffee makers, and blenders were reported 35 percent more often on Avito than in January 2022. The average cost for these kitchen helpers hovered around 4.9 thousand rubles. This trend suggests households were still experimenting with home setups, possibly prompted by seasonal routines and the appeal of practical upgrades that do not strain budgets after the holidays. The emphasis on useful, everyday items points to a broader consumer preference for tangible improvements that deliver everyday value rather than flashy luxuries.
Apparel also saw a surge in activity. Women’s clothing emerged as the most frequently sold category after the New Year, with sales volumes up by 62 percent compared with January 2022. Prices in this segment tended to ease by roughly 15 percent. Men’s clothing also experienced strong demand, with Avito noting tripled sales in that category. A common thread across listings was the attribution that items were gifts, illustrating how the narrative around presents can influence perceived value and buying behavior in the secondary market.
Perfumes remained among the top items in the January resale surge. Sellers often listed unopened bottles or lightly used fragrances at prices well below current market rates. This reflects a broader marketplace pattern where buyers seek assurance of value while staying cautious about authenticity and condition, especially with beauty products that may be affected by wear and storage conditions.
Overall, the January 2023 data from Avito reveals how gift receivers and givers interact in a secondary market: gift-origin stories, perceived value, and postholiday financial choices drive a flexible, price-sensitive ecosystem. Buyers weighing bargains consider brand and model against the risk of misfit or wear, while sellers capitalize on timing and demand spikes around the postholiday lull. The same dynamics appear in Canada and the United States, where regional platforms frequently see popular tech and lifestyle brands re-enter circulation after holiday seasons, reinforcing how gift cycles shape consumer markets year after year. This crossborder pattern demonstrates a shared consumer psychology that favors value, trust, and timely availability in the wake of peak gifting moments. (Source: Hi-Tech Mail.Ru)
Note: The content reflects observed resale patterns and price ranges from the referenced study, offering insight into consumer behavior after holiday gifting and the ongoing demand for versatile, well-priced items.