A major social network has summarized its 2022 results for the game platform, noting that developers earned 40% more from in-app advertisements across their projects, with a striking 77% rise in payments to developers for mobile games. This signals a strong monetization shift where ads play a larger role in the overall revenue mix for game creators and publishers working within that ecosystem.
Looking ahead, the platform aims to boost both appeal and earnings for developers by rolling out fresh advertising formats. One notable addition is a sticky banner format now available within the platform’s app. Before a developer integrates this format into a game to generate extra revenue, the recommended approach is to use the provided software development kit. The SDK handles the critical tasks of selecting and displaying ads and determining banner placement, while the game engine handles all other integration details. Sticky banners currently operate in the Android version of the app and are expected to be supported on additional platforms soon, with the SDK designed to function consistently across devices as it expands.
Even with new ad formats on the horizon, most revenue for game creators continues to come from in-app purchases managed through a revenue-sharing system. Among the top paying games of the year, several titles stood out for their strong microtransaction activity and ongoing engagement, underscoring the balanced revenue model that combines ads with user purchases and platform incentives to sustain growth in a competitive market.