Odnoklassniki has introduced a refreshed news feed that serves as a central feature for the platform, reaching most of its daily users. This change marks a key shift for the product this year, moving toward a cleaner, more human-centric content experience.
The feed now offers a simpler visual surface designed for easier consumption, higher content quality, and a sense of freshness in posts. The clutter on the home page has been reduced, and new entry points direct users toward recommended content from the open feed and video sections. Behind the scenes, the ranking and delivery systems have been rebuilt to boost relevance and speed.
Content that streams directly to the user now appears prominently on the initial screen. A new integration merges Moments, which captures brief photos and clips, with the Hobbies area to form a single, cohesive stream. Users can browse moments from friends and creators and easily move to the Hobbies section, where curated videos align with personal interests and viewing history.
An updated access point to the recommendations stream sits directly above the main feed. This area highlights groups and pages whose posts closely match the user’s interests, making it simpler to discover content that resonates with individual tastes.
Recommendations also appear when opening posts and videos. The system now shows related content and other posts by the same author, encouraging deeper exploration without leaving the current context. This helps users discover additional perspectives and creators that share similar themes or styles.
OK continues to invest in content quality across streaming and other social services. The platform works with both established and emerging creators, supporting their growth on the site and developing standalone original shows. In the updated OK Feed, users will encounter high-quality, unique material more often and can engage with it more easily within the social network’s ecosystem. The ongoing focus is on enriching the content landscape while keeping a smooth, intuitive user experience.