An emerging business profile on the Russian social platform is being introduced, designed to support teams without requiring each user to log in with separate credentials. This feature, unlike some other networks, aims to streamline access by allowing a single central account to create multiple staff profiles. The service’s founder, Dmitry Marinin, discussed this development in an interview with Socialbites.
He explained that the system will operate with a single main account capable of generating several employee profiles. A company owner or manager can delegate access rights to team members, which improves security and simplifies daily operations for larger teams. The approach is especially advantageous for the marketing and communications departments of organizations, where multiple hands often work on campaigns and content planning.
According to Marinin, a given profile will not be able to follow other users directly. This restriction reduces the risk of fake or spammy engagement and helps maintain a clean follower list, a concern frequently discussed by users and observers of social platforms alike. The founder highlighted this as an important safeguard for brand accounts that want to avoid clutter and unverified interactions.
Another notable benefit mentioned is enhanced resilience against location-based blocks. The Now profile system is described as less prone to geotagging errors, which can cause blocks when an account appears to originate from one city and then seems to access content from another. This improvement is presented as a practical upgrade for businesses that operate across multiple regions or frequently travel for work, according to the interview with Socialbites.
Additional details were promised about whether this feature can be disabled when traveling abroad, who financed the project, and what other major features are planned for the near future. The full interview with Socialbites was cited as the source for these insights. The discussion centers on how this new approach might change the way brands manage their presence on Now and how it compares to other social platforms in terms of security and usability.
From a design perspective, the Now app bears a striking visual similarity to Instagram, but it is more than a mirror. It supports core tasks such as saving and uploading photos and videos. In addition, most of Instagram’s interactive features, including the ability to publish stories, have been integrated into Now, making it a more complete ecosystem for users who value familiar functionality but want an alternative experience. This blend of familiarity and expanded capability is part of the platform’s appeal for teams seeking a turnkey solution for social media management, as noted in the coverage from Socialbites.