Sales of Nothing smartphones surged dramatically in the first half of 2024, rising by 246% year over year. A closer look at the second quarter shows an even more remarkable jump, with growth reaching 693% compared to the same period in 2023. These figures come from Canalys, as reported by FoneArena, highlighting a rapid acceleration in Nothing’s market momentum during the period.
In early 2024, Nothing rolled out the Nothing Phone (2a) alongside a Special Edition model, broadening its product lineup alongside the flagship Nothing Phone (2), which had debuted in July 2023. The company also expanded its audio category by introducing Ear and Ear(a) wireless headphones, integrating ChatGPT features this year to appeal to a broader audience seeking smart, connected audio experiences.
When measured against the first half of 2023, Nothing demonstrated standout growth across several key markets. The brand was the fastest-growing smartphone vendor in the United Kingdom, Japan, India, Saudi Arabia, and Italy during that period, underscoring the company’s expanding international footprint and the increasing consumer reception to its design-centric devices and ecosystem appeal.
Canalys notes Nothing’s emphasis on extending its reach through a broader portfolio, with plans to launch nine products under both the Nothing brand and its CMF by Nothing sub-brand in 2024. This product strategy signals a push to cover more price bands and use cases while reinforcing the brand’s distinctive design language and user experience across devices and accessories.
In the True Wireless Stereo (TWS) category, Nothing achieved the strongest growth rates in the first half of 2024, at +331%, and in the second quarter at +769% year over year. The company led the TWS segment as a fastest-growing supplier in markets including France, the United States, Spain, Italy, and the Netherlands during Q2 2024, reflecting a successful expansion of audio wearables alongside its smartphones.
Separately, market activity in Russia included the launch of new Xiaomi tablets, indicating ongoing competitive dynamics and continued Android device proliferation in the region, alongside Western-brand activity concentrated in other major markets. This broader regional context helps frame Nothing’s performance within a competitive landscape that features multiple OEMs expanding portfolios and experimenting with pricing, features, and ecosystems.