The latest data shows a notable surge in interest for the Nothing Phone 2(a) during its Russia pre-order phase, with demand outpacing the public appetite for the Nothing Phone 1 by a margin of 34 percent. This insight came from a briefing with the internal press service of the M.Video group of companies, reflecting a strong market curiosity and a ready-to-purchase audience that aligns with the retailer’s extensive distribution network. In other words, consumer enthusiasm for the newer model appears robust as the launch period unfolds.
Pre-orders for the Nothing Phone 2(a) at M.Video-Eldorado opened on March 7, 2024. While the company has not released exact numbers, it indicated that the white color variant equipped with 12 GB of RAM and 256 GB of internal storage drew the largest share of orders, accounting for about 35 percent of total pre-orders. Following closely is the white 8/128 GB configuration, capturing roughly 30 percent. These figures suggest a clear preference among buyers for higher-end memory configurations, paired with a clean, minimalistic aesthetic that the Nothing lineup is known for in the local market.
The Nothing Phone 2(a) is priced at 40 thousand rubles for the 8/128 GB basic version, while the 12/256 GB model carries a tag of 45 thousand rubles at M.Video-Eldorado. During the pre-order window, purchasers receive a bonus gift: the True Wireless Nothing Ear (B157) headset, a value of about 11.5 thousand rubles when bought separately. This incentive adds tangible value for early buyers and reinforces the retailer’s commitment to delivering a compelling package around the launch.
From a hardware standpoint, the Nothing Phone 2(a) features a 6.7-inch OLED display with a resolution of 1080 by 2412 pixels, a 120 Hz refresh rate, and peak brightness reaching 1300 nits. Powering the device is the MediaTek Dimensity 7200 Pro processor, with a top clock speed of 2.8 GHz, delivering responsive everyday performance and capable multitasking. The phone also employs a dual-camera system centered around a 50 MP main sensor, while the battery capacity is listed as 500 mAh. These specifications present a balanced mix of modern display quality, efficient processing, and photography capabilities that should appeal to multimedia enthusiasts and regular users alike.
The pre-order phase for the Nothing Phone 2(a) at M.Video-Eldorado is scheduled to run through April 9, providing a window for shoppers to secure their units and claim the bundled headset. This timeline aligns with typical regional release strategies, giving both the retailer and the brand time to manage inventory, logistics, and customer service expectations as orders accumulate.
In related consumer trends, some local commentators have underscored practical considerations around smartphone use during charging, highlighting ongoing conversations about battery health, charging safety, and user habits. These discussions reflect a broader consumer interest in not only what a device can do, but how best to integrate it into daily routines for long-term reliability and safety.