During a recent broadcast, a well-known Russian presenter known as Maddyson, whose real name is Ilya Davydov, staged an auction allowing viewers to pay to watch a specific film. The event generated roughly 800,000 rubles for the creator, as reported by CQ portal.
With that sum in hand, Maddison agreed to feature three films for his stream: the 2010 Japanese crime drama Mayhem, the comedy Twins So Different featuring Adam Sandler, and Who’s Who, a 1979 production with Jean-Paul Belmondo.
This approach is not new for Maddison. Historically, fans have supported streams by tipping or paying a publisher to watch their preferred game or movie alongside the blogger’s commentary and reviews. In these moments the audience drives content choices and curates what appears on the screen, adding a shared sense of participation to the viewing experience.
Earlier coverage from socialbites.ca noted that the same creator also compared cutting-edge devices with fans during live sessions, such as presenting the iPhone 15 Ultra against the iPhone 14 Pro Max. The format underscores a broader trend where tech and entertainment personalities experiment with direct viewer monetization strategies during live streams. (CQ portal; socialbites.ca)