The price trajectory of the iPhone 12 has attracted attention in Russian online marketplaces, where the device showed a substantial price drop since its launch. In this view, the editors of Hi-Tech Mail.ru note a noticeable shift in how much buyers pay for this model today compared with the early days of its release.
Released in the autumn of 2020, the iPhone 12 initially hit the Russian market at a premium price point. At the start of its sales cycle in Russia, the official street price hovered around eighty thousand rubles. Over time, however, the market moved, and the same smartphone could be found in online stores for roughly fifty thousand rubles or even less during various promotions. On average, the gap between the launch price and the current market price sits near thirty percent, as reported by Hi-Tech Mail.ru. This shift reflects broader trends in smartphone pricing, including currency fluctuations, supply chain dynamics, and the rapid depreciation typical of flagship devices once newer generations enter the market.
In terms of build and display, the iPhone 12 features a 6.1-inch OLED panel that resolves at 1170 by 2532 pixels, delivering vivid color and deep contrast. The screen brightness reaches up to 1200 nits, making outdoor viewing clearer in bright conditions. Inside, the device is powered by Apple’s A14 Bionic chip, built on a 5-nanometer process and capable of peak clock speeds around 3.1 gigahertz. This architecture supports efficient performance for everyday tasks, gaming, and multimedia, while helping to manage power consumption for longer use between charges. The model ships with 4 gigabytes of RAM and storage options ranging from 64 to 256 gigabytes, giving users room for apps, photos, and video capture without immediate reliance on cloud storage.
Photography on the iPhone 12 centers on a dual-camera setup on the rear, comprising a main wide sensor and an ultra-wide lens, each delivering 12 megapixels and contributing to versatile shooting profiles. The front-facing camera matches at 12 MP and supports 4K video capture, enabling high-quality selfies and video calls. Together, these cameras offer a balanced photography experience that emphasizes natural color reproduction, dynamic range, and reliable performance across different lighting scenarios. The device also benefits from Apple’s image processing capabilities, which enhance detail and color fidelity in a user-friendly way.
Software-wise, the iPhone 12 launched with iOS 14.1 and has continued to receive updates through successive iOS releases. This ecosystem provides continuity and security updates, along with new features, as Apple periodically improves compatibility and performance. Current updates have extended support beyond the original operating system version, ensuring the device remains usable and secure even as software evolves. Users can expect ongoing improvements in app quality, privacy controls, and interoperability with other Apple devices. While newer iPhone generations bring advanced capabilities, the iPhone 12 remains a capable option for those who value a compact form factor, solid performance, and a robust software experience.
As the market evolves, there are ongoing considerations for potential buyers who weigh price against capability. The device’s value proposition continues to be influenced by its camera system, display quality, and the efficiency of the A14 chip, all of which contribute to a dependable user experience. For shoppers in Canada and the United States, price trends in online stores reflect typical regional dynamics, including promotions, seasonal sales, and the presence of renewed inventory. Prospective buyers should compare current listings, verify warranty terms, and review regional import duties or taxes where applicable, to ensure a transparent purchase decision. Finally, it is worth noting that past discussions about uninstalling pre-installed apps on iPhone were treated as part of ongoing debates about iOS customization—though such debates are often influenced by evolving policy changes and user needs, and might not reflect practical realities for most users today.