Elon Musk, the founder behind SpaceX and Tesla, shared a meme on his Twitter account that quickly became the platform’s most engaging post of the year. The image outpaced a notable Rihanna moment in likes and reshares, according to Forbes.
The meme features a man smoking as he observes a crowd. The caption reads: “People who have Twitter but don’t share anything.” By July, the post had racked up more than 1.5 million likes, over 128,000 retweets, and more than 78 million views. The meme emerged in mid-June and has since sparked broad conversations across the service. Many users identify as passive readers, consuming content without actively posting themselves.
Following Musk’s post, another highly liked entry focused on Rihanna’s son, RZA Athelston Meyers, first shared during a Vogue photoshoot. That post drew more than 1.3 million likes, around 86,000 retweets, and tens of millions of views as fans weighed in on the family moment. The timing and celebrity linkage helped it become a dominant topic within the Twitter ecosystem.
A third standout post highlighted Elon Musk’s dog Floki. In a playful jab, Musk labeled the dog the platform’s new CEO in a February post. This update attracted roughly 1.2 million likes, surpassing 89,000 retweets and hundreds of millions of views, underscoring how pet-centric content often resonates with large audiences.
Media commentary has also drawn comparisons between Musk and public figures, including a noted biographer who framed Musk in a provocative, demon-like light. The exchange underscored how personality-driven narratives shape online conversations and reinforce the meme economy that dominates social feeds.