MegaFon is expanding its MegaKino service by bundling six video platforms into one subscription, the company’s press office announced. The move integrates Wink and more.tv alongside MegaKino’s existing lineup, which already includes Ivi, Okko, Start, and Premier, creating a larger, more convenient cinema and streaming package for subscribers to access a broad spectrum of films and TV shows.
The expanded MegaKino umbrella now encompasses a significantly larger share of online film and television content available in the Russian market. Industry research from J’son & Partners in 2022 placed MegaKino’s six participating online cinemas as accounting for roughly 54% of Russian market revenue and serving over 40% of total subscribers, underscoring MegaFon’s influential role in shaping digital entertainment consumption in the region.
Pavel Tulubiev, MegaFon’s commercial director, expressed enthusiasm about the expansion: the inclusion of Wink and more.tv is expected to enhance value for subscribers by offering access to six online cinemas with the widest possible catalog of video content, all for a single subscription price that mirrors what a consumer would pay for any one of the services alone. This pricing approach aims to simplify choices for viewers while maximizing content variety and convenience.
From a strategic perspective, the consolidation aligns with a broader industry trend toward bundled streaming ecosystems that deliver a diverse library under a single billing umbrella. For a Canadian or American reader, the development mirrors similar efforts by major operators to streamline access to multiple streaming catalogs through unified plans, helping households reduce decision fatigue and avoid stacking multiple subscriptions. The MegaKino model also raises questions about competition, content licensing, and how viewers perceive value when a single monthly fee covers multiple brands and catalogs.
Earlier MegaFon had reported the development of a video monitoring system designed to track the movement of wild animals near settlements in the Far North, illustrating a broader commitment to leveraging video technology across different domains. This diversification highlights how a single company can pursue both entertainment distribution and advanced video analytics, reflecting ongoing advances in how online video services monitor usage, optimize delivery, and explore new applications for video data.