Following Tinder’s exit from the Russian market, many users began looking for a reliable alternative, and the domestic dating platform Mamba emerged as a prominent option. The company confirmed this shift and its implications for the local dating landscape in a statement to socialbites.ca, attributed to Mamba’s general manager, Andrey Bronetsky. The announcement highlighted how such platform migrations typically unfold in the wake of a major competitor’s withdrawal, with Mamba positioning itself as a stable, long-term ecosystem for users seeking meaningful connections within the region.
Bronetsky noted that Mamba has been experiencing a strong influx of new users, reporting an ongoing rate of about 30,000 registrations per day. He suggested that the departure of Tinder could further accelerate growth, while also underscoring the company’s sense of responsibility toward new members. The executive outlined a clear strategic direction for 2023 that centers on reinforcing the platform’s core values and user safety. In this frame, Mamba plans to tighten enforcement against rule violations and toxic behavior, ensuring a healthier community experience. Additionally, the company intends to emphasize lifestyle and compatibility signals, recognizing that dating today often blends personal interests with everyday living, hobbies, and personality alignment. These priorities are presented as a natural evolution of Mamba’s ongoing strategy rather than reactive measures to a competitor’s departure, with the aim of sustaining trust and value for the user base.
Match Group, the owner of Tinder before its Russian exit, communicated its decision to discontinue services in Russia and complete the withdrawal by mid-2023, reinforcing a broader approach to human rights and platform responsibility. The company explained that steps are being taken to restrict access where necessary and to ensure a responsible transition for users and partners in the region. This move aligns with a wider industry trend of major app developers reassessing operations in response to regulatory and geopolitical considerations, while continuing to support users through carefully managed transitions and alternative options within the digital dating space.
Beyond Tinder, Match Group’s portfolio includes other well-known dating apps such as Hinge and PlentyOfFish, underscoring the group’s extensive footprint in online dating. As the market adapts to these regional shifts, users in Russia and neighboring markets may increasingly consider local platforms that offer familiar interfaces, localized safety features, and community guidelines tailored to the regional context. In this evolving environment, the focus remains on maintaining secure, respectful spaces where individuals can explore connections with confidence, regardless of platform origin or ownership, and on ensuring that transitions for users are as smooth and transparent as possible, with clear guidance on alternative options and safeguards for personal data and privacy.