Tinder introduces a premium Select subscription with exclusive benefits
The new premium tier from the popular dating app arrived quietly last September and began rolling out to users in the following weeks. The Select plan is a high end option within the Tinder ecosystem offering a carefully curated set of advantages designed for highly engaged members who seek enhanced visibility and streamlined connections. It carries a substantial monthly price and is aimed at a niche audience that values speed and discretion in online dating.
With this subscription, subscribers gain access to features that are otherwise unavailable to standard users. They can see top profiles that attract the most attention on the platform and have the ability to message people they have not yet connected with. The concept behind these capabilities is to reduce the friction in finding meaningful matches for those who actively participate in the app over time. In addition, members enjoy the ability to communicate with others without the usual preliminary mutual like interaction required by the dating process.
The plan named Tinder Select also introduces advanced in app functionality ahead of general release. It provides an ad free experience and includes a distinctive profile badge that marks the account as part of this elevated tier. If the member prefers anonymity or a subtler presence, the badge can be hidden at the user’s request, preserving privacy while still unlocking the enhanced features.
According to a Tinder product manager, there is a specific segment of highly engaged users who prioritize more efficient ways to discover potential matches. This insight led to the creation of a completely new offering after extensive testing and feedback from the target audience, with the aim of delivering tangible value for those who maximize their time spent on the platform.
Less than 1 percent of users qualify
The Select subscription is limited to a small cohort of users deemed highly active. Tinder estimates that this group represents under one percent of its overall user base. The service is a product of Match Group, the American company behind Tinder, and it began issuing invitations in September. Invitations have continued to be extended in the weeks that followed as the program expanded its reach gradually across eligible accounts.
To apply for access, users must complete an application that includes a profile overview highlighting interests, a short bio, and a set of at least four photos. Applicants are also asked to outline their goals for using the platform in a dating or relationship context. This rigorous screening helps Tinder assemble a community of select users who are expected to derive maximum benefit from the premium tier while maintaining a high standard of interaction on the network.
The introduction of Tinder Select signals a strategic shift in Tinder’s overall approach to monetization and user experience. By offering a tier with enhanced discovery, faster communication, and a unique public identity marker, the company signals that a subset of users may be willing to invest substantially to optimize their dating journey. Some early observers even joked about the concept, yet the feature has moved beyond speculation and into actual availability. Today the platform presents three payment options with monthly prices that vary to reflect the tier and region, giving users a sense of how the pricing scales with the premium benefits. The specific cost tends to differ by market and time, reflecting changes in regional pricing and the evolving value proposition of the Select tier.