Mamba, a dating platform, is set to invest 6.5 million dollars in development across Turkey, Kazakhstan, the United States, Germany, and Israel with the aim of attracting Russians who are choosing to move abroad. This plan was outlined by Andrey Bronetsky, the company’s director, who emphasized the strategic choice of these markets.
According to Bronetsky, the countries were selected because they already host active users of the service. He noted that this audience demonstrates solid engagement and willingness to pay, making them strong candidates for scaling. The expansion is expected to convert immigrant Russians in Israel and Germany into key growth drivers, reflecting a broader strategy to leverage diaspora communities to fuel platform adoption.
In Turkey, dating services tailored to Russians have historically enjoyed popularity among local men seeking Russian connections, Bronetsky observed. He also highlighted potential synergies with nearby populations such as Ukrainians or Kazakh women, suggesting that the mobilization announcements led to a rise in payments and messaging from Russians abroad.
Regarding the U.S. market, Bronetsky said the goal is to deepen the platform’s footprint among the Russian-speaking community there, which recent estimates place at around five million. This aligns with a push to strengthen presence where diaspora networks can accelerate user growth and monetization.
Earlier reports indicated that the dating app theme resembles Tinder, with a testing phase for a premium tier named Vault. The Vault subscription was described as offering a special status and a dedicated 24-hour dating advisor for a monthly fee, positioning it as a premium option within the competitive dating app landscape.