Reliance Jio, the Indian operator, unveiled a new family of mobile devices built around 4G connectivity, onboard mobile Internet, and an integrated camera, priced at 12 USD (roughly a thousand rubles at current exchange rates). The announcement signals a strategic push to upgrade the company’s more than 250 million subscribers who remain largely on older 2G networks.
The line is branded JioBharat and comprises feature phones that mimic key smartphone capabilities, reimagined for simplicity and widespread use. The devices aim to close the gap between basic mobile handsets and full-fledged smartphones by offering familiar conveniences in a compact, accessible form factor.
Key features include JioPay for contactless payments, an integrated camera, access to a subscription-based catalog of movies, videos and sports, a music streaming service, and a built-in FM radio. These offerings are designed to provide essential digital services without requiring users to own a high-end device.
When a consumer purchases a JioBharat device, it connects to the 4G network under a dedicated tariff plan. The company is forecasting a rapid rollout, targeting sales of one million units within the first month across India.
At a time when many operators in India are raising the price of basic voice services, JioBharat stands out with an emphasized value proposition. The annual tariff, set at 1,234 Indian rupees (approximately 1,355 rubles at current rates), is positioned about 25% below standard alternatives. The plan includes unlimited daily searches and 500MB of data, offering a balanced mix of affordability and functionality for everyday use.
Earlier remarks from the company made clear its intent to progressively move a large portion of its user base toward 4G experiences, while maintaining an affordable entry point. The JioBharat initiative aligns with broader industry efforts to expand digital inclusion by delivering essential services through affordable devices. [Source attribution: Reliance Jio press materials, current corporate communications]