The iPhone SE line has seen notable shifts in the Russian retail market, with the 2020 model experiencing a meaningful drop in sales as reflected by industry outlets and market trackers. In online shops, the 2020 iPhone SE has appeared around the 32,000 ruble mark, sometimes even lower. When it first entered the market, the price sat near 40,000 rubles, signaling a discount of roughly 20 percent as demand adjusted and new stock circulated. Such price movements illustrate how Apple’s compact model has competed for attention amid broader pricing pressures and evolving consumer expectations in Russia. [Apple press release]
The second generation iPhone SE was unveiled on April 15, 2020, bringing a compact, still-reliable form factor to a modern chassis. It sports a 4.7-inch IPS display with a resolution of 1334 by 750 pixels, and it is powered by an Apple A13 Bionic processor. The device relies on a sturdy 1821 mAh battery and pairs a single 12-megapixel wide-angle camera with a 7-megapixel front camera. Out of the box, it shipped with iOS 13, while it retained upgradeability to iOS 16, offering users a path to longer software support without a high upfront cost. This combination kept the SE line relevant for users seeking an affordable Apple experience without sacrificing essential capabilities. [Apple press release]
The third generation iPhone SE arrived in 2022, with market introductions taking place on March 18 of that year. This model continued the compact philosophy while benefiting from updated internals and modern efficiency gains, reinforcing its position as a budget-friendly option within Apple’s ecosystem. [Apple press release]
In broader discussions about Apple’s mobile lineup, references to the company’s annual product cycle and its approach to balancing price, performance, and longevity are common. Apple has periodically refreshed the SE line to maintain parity with more premium devices in terms of core features while trimming costs in areas that matter to everyday users. The resulting strategy has kept the SE models in circulation for users who value a smaller phone without sacrificing access to current software and security updates. [Corporate communications]
Market observers note that the SE generations reflect Apple’s attempts to diversify its appeal beyond the flagship devices. The SE remains a practical choice for those prioritizing compact dimensions, ease of use, and a familiar iOS experience, especially for new smartphone users or those seeking a more affordable option within the Apple ecosystem. As pricing strategies evolve in response to competition and supply dynamics, the SE line continues to function as a bridge between refreshed flagship technology and a budget-conscious segment. [Industry analysis]
Overall, the SE family illustrates how Apple balances form, function, and value. The 2020 and 2022 iterations each offered a distinct value proposition: the former emphasized an updated design language and essential features at a lower price point, while the latter refined performance and efficiency within a familiar chassis. For buyers in markets such as Canada and the United States, these devices provide a practical entry into the Apple ecosystem, paired with continued software support and reliable serviceability. [Market brief]