Since its launch in September 2024, the base iPhone 16 in Russia has fallen by more than 20 percent. At the start of sales the device carried an average price around 114,000 rubles; by late November 2024 shoppers could find units for roughly 90,000 to 95,000 rubles, marking a sizable discount from the opening price. Observers note that local demand and competitive pricing pushed dealers to adjust quickly, creating an accessible option for many buyers without sacrificing essential features.
Prices can dip further when the device is ordered from abroad through domestic marketplaces, sometimes reaching about 78,000 rubles. In such cases, buyers should expect customs duties around 9,500 rubles, which keeps delivered costs under 90,000 rubles in most scenarios. This pricing spread reflects a mix of currency movements, import rules, and retailer promotions that shape the Russian market for new iPhones.
The iPhone 16 introduces a refreshed design and new controls such as the Action Button and Camera Control. It runs on the new A18 chip and includes support for Apple’s AI features. Yet when compared with the Pro models, it misses a third camera with optical zoom and uses a 60 Hz display, which makes the visuals less fluid in fast-paced use.
Industry data indicate that Apple smartphones were among the top three in online sales in Russia, underscoring strong demand despite broader economic pressures. Retailers highlight that the combination of modern design, software enhancements, and favorable financing options contributed to sustained interest across the country.
For shoppers in Canada and the United States, these price movements in Russia offer a perspective on how currency fluctuations, import duties, and regional promotions can affect overall cost. Official pricing remains higher in North America, but promotions, trade-ins, and gray-market offers can create attractive opportunities for value-conscious buyers who track price trends across regions. In many cases, opting for refurbished units or carrier deals can yield meaningful savings while still delivering the latest software and security updates.
Overall, the base iPhone 16 has become more affordable in Russia due to market conditions, while the Pro models continue to attract buyers seeking enhanced photography and a smoother display. The pricing landscape remains dynamic, with ongoing adjustments tied to inventory, demand, and policy changes that influence how much customers pay for the standard model.