The popular iPhone 15 has recently appeared on the Russian market at prices below 75,000 rubles, a shift that has caught the eye of tech enthusiasts and shoppers alike on Hi-Tech Mail.ru.
In the 2023 lineup, Apple launched the iPhone 15 with a starting price in Russia that ranged from 125,000 to 170,000 rubles. Today, buyers can often find the device for far less, sometimes dipping under the 75,000 ruble mark and occasionally climbing even lower during promotions or seasonal sales. This places the current street price nearly 40 percent cheaper than the original launch price, a gap that draws attention from collectors and everyday users who want modern features without paying the early adopter premium.
Several factors influence the final price of the iPhone 15: memory capacity, color choice, the presence or absence of physical SIM slots, how many SIMs are supported, the regional design of the device, and the buyer’s own location. For instance, in Moscow at the end of June, a 128 GB iPhone 15 with two physical SIM cards and no eSIM option has been seen around 66,600 rubles, illustrating how regional discounts and inventory can significantly affect cost.
The iPhone 15 was introduced by Apple in September 2023. It features a 6.1-inch OLED display with a 60 Hz refresh rate and is powered by the A16 Bionic chipset. Notable updates for this model include a display cutout for the selfie camera and a Face ID system branded as Dynamic Island. Switching to USB-C brings universal charging and connectivity, while the main camera system received a 48-megapixel sensor, promising improved detail and versatility in photography and video.
Beyond the iPhone, consumer trends show Samsung devices maintaining strong popularity in the market, often perceived as strong competitors to Apple’s latest offerings. The rivalry remains a focal point for buyers weighing prestige, performance, and value across price tiers. This dynamic reflects a broader consumer preference pattern in the country, with buyers evaluating hardware, software ecosystems, and local availability when making a purchase decision.